A Cooler Planet

Thursday, June 28, 2007

Toyota's new hybrid model is to be out in 2009

Toyota's new hybrid model
I personally like hybrid cars, and most of all, of course the Toyota Prius. If only it was a bit less ugly, that it is... If you haven't already considered buying a hybrid car, according to analysts, in a few years, there will be so many chances on the market within the category, competing with each other, that you will be left no reason not to.

Toyota is reportedly working on a second hybrid model, that is expected to hit the market in 2009. The all new 2.0 liter - or even larger - engine would increase the company's market share in the eco-friendly category even further.

Toyota is already the dominant seller of hybrid vehicles, resulted mostly buy the ever growing market success of their flagship model, the popular Prius. Prius has a 1.5 liter engine, and Toyota is aiming to sell a million Priuses per year by the end of the decade. The new model - now under construction - is reportedly targeted to sell at the rate of 100.000 per year, worldwide.

By 2007, Toyota has sold more than a million hybrids in total, dominantly including, of course the Prius (around 750 000), that went on sale in 1997 in Japan, and in 2000 in the rest of the world. The latest hybrid product of Toyota is the Lexus LS 600h luxury car, that went on sale in Japan, earlier in 2007.

Meanwhile the construction of the new model, Toyota is about to close a cross-shareholding deal with Japan's Matsushita Electric Industrial, to help increase cooperative battery-making ventures for hybrid vehicles.

What that means for you is that both the competition and the category of hybrid cars will grow wider, more accessible and cheaper. And hopefully, with nicer cars, too.

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